The Chocolatarium is one of Edinburgh’s leading visitor attractions. My work covered the full customer journey, from helping people discover the experience online to increasing direct bookings and developing repeat sales.
I worked across marketing strategy, SEO, Google and Meta Ads, social media, PR, influencer marketing, email, eCommerce, content and conversion.
+21.2%
visitors in 2023
+29.8%
gross revenue in 2023
+43%
direct bookings in 12 months
144k
sessions & 13k bookings
#1 Best Food Experience in the UK — Tripadvisor, 2025