Web design, SEO and marketing in Edinburgh
A selection of my recent work
From WordPress websites and local SEO to paid campaigns and long-term marketing strategy, discover the work behind each project and the results it delivered.
Tourism · SEO · PPC · Social Media · eCommerce · Strategy
The Chocolatarium
Turning visibility into bookings
The Chocolatarium is one of Edinburgh's leading visitor attractions. My work covered the full customer journey, from helping people discover the experience online to increasing direct bookings and developing repeat sales.
I worked across marketing strategy, SEO, Google and Meta Ads, social media, PR, influencer marketing, email, eCommerce, content and conversion.
#1 Best Food Experience in the UK — Tripadvisor, 2025
Education · Website · SEO · PPC · CRM · Strategy
Alba English School
Supporting rapid growth through a joined-up marketing strategy
At Alba English School, my role went far beyond individual marketing campaigns. I worked across marketing and sales strategy, brand management, digital advertising, social media, CRM, customer experience, product development and pricing.
The aim was to connect the different parts of the customer journey instead of treating the website, advertising and sales process separately.
Alongside the numbers, the project helped create a stronger digital foundation for student recruitment and international agent relationships.
Website · SEO · PPC · Social Media · Content · CRM
inlingua Edinburgh
Building a digital acquisition strategy from the ground up
My work with inlingua included rebuilding its digital presence and creating a more structured approach to customer acquisition. I created a new website, developed the SEO strategy, launched PPC campaigns, established social media channels and introduced new CRM, database and email marketing tools.
Recent projects
A selection of recent websites and digital projects created for small businesses and independent organisations.

Top Notes Piano
Website Design · WordPress · Local SEO
A modern, easy-to-navigate website designed around the needs of parents, children and adult piano students.
June 2026

Hermeduss
Website Design · WordPress · Local Business
A simple and focused website designed to clearly explain the service and make it easy for potential clients to get in touch.
July 2026

Singing Willows
Website Design · WordPress
A colourful website bringing together workshops, theatre, music and creative activities while keeping navigation simple.
April 2026

Capital Wash
Website Design · SEO · Local Business
A new digital presence for a Scottish exterior and interior cleaning business, structured around its key services and local search visibility.
August 2026
More than websites
My experience spans web design, marketing strategy, SEO, paid advertising, social media, email marketing, eCommerce, branding, PR and digital transformation.
Over the years I have worked with businesses and organisations across tourism, education, retail, professional services and the public sector.
Selected previous experience
What it's like to work with me
Have a project in mind?
You don't need to know exactly what you need before getting in touch. Whether it's a new website, a redesign, better Google visibility or a wider digital marketing project, I can start by looking at where your business is today and what would make the biggest difference.

