Web design, SEO and marketing in Edinburgh

A selection of my recent work

From WordPress websites and local SEO to paid campaigns and long-term marketing strategy, discover the work behind each project and the results it delivered.

Tourism · SEO · PPC · Social Media · eCommerce · Strategy

The Chocolatarium

Turning visibility into bookings

The Chocolatarium is one of Edinburgh's leading visitor attractions. My work covered the full customer journey, from helping people discover the experience online to increasing direct bookings and developing repeat sales.

I worked across marketing strategy, SEO, Google and Meta Ads, social media, PR, influencer marketing, email, eCommerce, content and conversion.

+21.2%
visitors in 2023
+29.8%
gross revenue in 2023
+43%
direct bookings in 12 months
144k
sessions & 13k bookings

#1 Best Food Experience in the UK — Tripadvisor, 2025

Education · Website · SEO · PPC · CRM · Strategy

Alba English School

Supporting rapid growth through a joined-up marketing strategy

At Alba English School, my role went far beyond individual marketing campaigns. I worked across marketing and sales strategy, brand management, digital advertising, social media, CRM, customer experience, product development and pricing.

The aim was to connect the different parts of the customer journey instead of treating the website, advertising and sales process separately.

+61%
turnover in 8 months
470k
website sessions

Alongside the numbers, the project helped create a stronger digital foundation for student recruitment and international agent relationships.

Website · SEO · PPC · Social Media · Content · CRM

inlingua Edinburgh

Building a digital acquisition strategy from the ground up

My work with inlingua included rebuilding its digital presence and creating a more structured approach to customer acquisition. I created a new website, developed the SEO strategy, launched PPC campaigns, established social media channels and introduced new CRM, database and email marketing tools.

184k
website sessions in 12 months
1,440
online bookings in 12 months
+23%
turnover
+300%
evening course bookings in 2 years
41k
Facebook followers in 12 months
7k
Instagram followers in 7 months

Recent projects

A selection of recent websites and digital projects created for small businesses and independent organisations.

Top Notes Piano

Website Design · WordPress · Local SEO

A modern, easy-to-navigate website designed around the needs of parents, children and adult piano students.

www.topnotespiano.co.uk

June 2026

Hermeduss

Website Design · WordPress · Local Business

A simple and focused website designed to clearly explain the service and make it easy for potential clients to get in touch.

www.hermeduss.co.uk

July 2026

Singing Willows

Website Design · WordPress

A colourful website bringing together workshops, theatre, music and creative activities while keeping navigation simple.

www.singing-willows.com

April 2026

Capital Wash

Website Design · SEO · Local Business

A new digital presence for a Scottish exterior and interior cleaning business, structured around its key services and local search visibility.

www.capitalwash.co.uk

August 2026

More than websites

My experience spans web design, marketing strategy, SEO, paid advertising, social media, email marketing, eCommerce, branding, PR and digital transformation.

Over the years I have worked with businesses and organisations across tourism, education, retail, professional services and the public sector.

Selected previous experience

  • The Chocolatarium
  • Alba English School
  • inlingua Edinburgh
  • Welcome to the Jungle
  • IPERIA
  • Carphone Warehouse
  • The Chocolate Shop
  • What it's like to work with me

    Posted on Google Google
    Ddallee B profile picture
    Ddallee B
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Loïc has been great to work with. He has redesigned and optimised our website which looks fantastic. In addition, he has provided us with great ideas and advice for marketing our business. He answered any questions I had and has been so helpful throughout the project. Highly recommended. Thanks so much!
    Posted on Google Google
    Mark Baillie profile picture
    Mark Baillie
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    David was tremendously helpful in helping provide guidance and oversight for a challenging SharePoint synchronization project using Power Automate. There were a number of snags along the way but David was always on hand to trouble shoot till we arrived at the desired outcome.
    Posted on Google Google
    Claire Scott profile picture
    Claire Scott
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I worked with Loic prior to him setting up his own marketing venture whilst he was marketing manager at The Chocolatarium. I came onboard to help provide PR services for the launch of The Chocolatarium's online shop. Loic was great to work with, very organised, creative and knowledgeable on the marketing front. He was super to deal with, friendly and great at getting on and collaboratively we created a really successful launch event!
    Posted on Google Google
    Morgan Huvé profile picture
    Morgan Huvé
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Très bonne expérience avec Loïc et Rēkito Digital. Réactif, à l’écoute, et vraiment compétent sur tout ce qui touche au web et au SEO. On sent que c’est quelqu’un qui maîtrise son sujet et qui s’investit vraiment pour ses clients. Je recommande sans hésiter!
    Posted on Google Google
    Régis Simonetti profile picture
    Régis Simonetti
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Loïc and David are excellent in their respective specialities, Marketing and IT. Thanks to them, I was able to make my new business visible from the start! Their help has been particularly useful for SEO optimization as well as ad-campaigns. My website and social media are performing well and look professional, which brought me and still is bringing me more and more clients. Working with them is ensuring your business will be consistently growing in visibility, getting you more clients and profit. I very highly recommend them 👍
    Posted on Google Google
    Christophe OUZOUF profile picture
    Christophe OUZOUF
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    J’ai eu le plaisir de collaborer avec David pendant plusieurs années, en tant que partenaire sur des projets de fourniture de matériels et de services IT. David se distingue avant tout par sa vision claire et structurée de ses besoins en infrastructure. Il sait challenger les solutions techniques avec pertinence afin d’atteindre le meilleur équilibre entre performance, qualité et maîtrise des coûts. Exigeant tout en restant juste, il pilote avec rigueur des projets complexes, en s’appuyant sur une excellente capacité d’analyse et une forte culture opérationnelle. Sa réactivité, associée à une gestion fine des contraintes budgétaires, en fait un interlocuteur de grande valeur. David est sans aucun doute un atout pour toute organisation souhaitant structurer, optimiser et faire évoluer son système d’information.
    Posted on Google Google
    Julien MIOTTE profile picture
    Julien MIOTTE
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Loïc nous a accompagné dans des missions de marketing digital, création de site web et SEO. Grâce à son aide, on a pu améliorer notre visibilité, améliorer notre image de marque et avoir un site qui répond à nos besoins. Un vrai plaisir de travailler ensemble. Merci encore pour ton implication et tous tes conseils !
    Posted on Google Google
    Laura Gasull profile picture
    Laura Gasull
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I had the pleasure of working with Loïc at Alba, where I was the School Manager and we worked closely together to develop the business. Loïc was in charge of marketing and promoting the school to fairs and agents, and his work had a huge positive impact on Alba’s growth, visibility, and external partnerships. He consistently brought brilliant ideas to the table, both from a business perspective and with the students firmly in mind. He has a strong strategic mindset combined with a genuine care for people, always looking for ways to improve the experience for students and staff alike. Loïc is also incredibly supportive, calm, and reliable, qualities that are especially valuable when working under tight deadlines or pressure. His composed approach made collaboration easy and reassuring, even in demanding situations. I would highly recommend Loïc to any organisation looking for someone creative, thoughtful, and impactful in marketing and communications. It was a real pleasure working with him.
    Posted on Google Google
    Alexandra Borghino profile picture
    Alexandra Borghino
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Loïc was very professional and efficient, working with him was so easy and the communication was smooth and clear throughout! He made sure I was happy and asked the right questions to help me figure out what was essential for my business. Only positive things to say about Rekito, I definitely recommend!

    Have a project in mind?

    You don't need to know exactly what you need before getting in touch. Whether it's a new website, a redesign, better Google visibility or a wider digital marketing project, I can start by looking at where your business is today and what would make the biggest difference.