Language Schools · 10+ years in international education
Marketing Support for Language Schools
More students. Stronger agent relationships. Better systems. I provide flexible marketing and commercial support specifically for language schools, drawing on more than 10 years of experience in the international education sector.
inlingua • Alba English School • ALPHE • ICEF • Erasmus+ • Agent Networks
Does any of this sound familiar?
Running a language school is very different from running a typical local business. You need to attract students from different countries, keep education agents engaged, fill quieter months, promote new programmes, manage your reputation and stay visible online — often with a small team already doing too much.
Your classrooms are quieter outside the summer season.
You have capacity, teachers and accommodation available, but enquiries slow down at certain times of the year.
You rely too much on the same markets.
A change in exchange rates, visas, flights or one important agent can quickly affect your student numbers.
Your agents don't hear from you enough.
You have hundreds of contacts in your database, but finding the time to send updates, follow up, negotiate commissions and maintain relationships is difficult.
Your marketing feels reactive.
A promotion is created when bookings are low. Social media is posted when someone has time. Emails are sent occasionally. There is no clear annual marketing calendar.
Your website isn't doing enough.
Students can technically find your courses, but your website doesn't always answer their questions, rank well on Google or make it easy to enquire and book.
Your team is doing too much manually.
Enquiries, follow-ups, spreadsheets, email lists, agents, documents and marketing tools have accumulated over the years. There must be a simpler way to manage it.
That's where I come in.
I've worked inside language schools.
I'm not a general marketing agency trying to learn the language travel industry from scratch. I've worked directly in international education, including inlingua Edinburgh and Alba English School, managing student recruitment, digital marketing, websites, campaigns, programmes, partnerships and commercial development.
My experience also includes working with international education agents and industry events including ALPHE and ICEF, as well as the development and promotion of Erasmus+, CLIL and TIC programmes.
I understand how a language school actually works: seasonality, course pricing, accommodation, agents, commission structures, groups, teacher programmes, direct bookings, repeat students and the constant challenge of balancing capacity with demand.
At inlingua, marketing and commercial initiatives contributed to:
But the numbers are only part of it.
How I can support your school
You don't necessarily need another full-time employee. You may simply need someone experienced who can take ownership of specific areas, bring new ideas and help your team get things done.
Student Recruitment & Marketing Strategy
Let's build a clearer plan for where your students should come from. The objective isn't simply to generate more traffic — it's to generate the right enquiries at the right time of year.
Fill your quieter months
July might look healthy. November can be a different story. Instead of waiting for bookings to slow down, we can build campaigns specifically around your quieter periods. Sometimes you don't need more courses — you need to package and promote the courses you already have differently.
Agent Relationship Management
Your agents can be some of your most valuable partners. But relationships need maintaining. An agent shouldn't only hear from your school when you need more students — let's keep your school in their mind throughout the year.
Email Marketing
You probably already have thousands of valuable contacts — students, former students, enquiries, agents, group organisers, teachers and schools. The problem is usually not the size of the database. It's using it properly.
Social Media & Community
Your current students are one of your best marketing assets. Let's make them part of the story. The goal isn't simply to post three times a week — it's to create a school that future students want to join, and current students want to talk about.
Google & Local SEO
When someone searches “English school in Edinburgh”, “English course in the UK” or “Erasmus English course for teachers” — can they find you?
Content, SEO & Blog Posts
Language school websites often contain hundreds of potential search opportunities that are never used. We can create useful content around questions students are already asking. I can research, write, optimise and publish the content for you.
Website Support
Your website should be one of your best salespeople — not another piece of admin. I work primarily with WordPress, so your school keeps ownership and control of its website.
Programmes, Pricing & Commercial Development
Marketing can't fix an offer that isn't right. Sometimes we need to look at the business itself. We can look at what competitors are doing, what your students are buying and where there may be opportunities to improve your margins.
Systems & Workflow
Marketing problems are sometimes actually systems problems. If an enquiry comes through the website, what happens next? Who follows it up? Where is it stored? The objective is simple: less copying and pasting, fewer forgotten follow-ups, better visibility for your team.
Accreditation & Business Consultancy
Planning ahead is easier than dealing with everything just before an inspection. If your school is preparing for British Council accreditation or re-inspection, I can support the commercial, administrative and marketing side of the business. I can also work directly with owners and directors on wider questions around the school's business model, positioning and future development.
Flexible support. Without hiring another full-time person.
Every language school is different. You might need someone to manage marketing every month — or you might need help fixing one specific problem.
Marketing Support
Ideal for schools that already have someone internally but need additional marketing expertise and regular support.
Monthly marketing planning
SEO / Google Business Profile
Email campaigns
Social media support
Copywriting & blog content
Website updates
Reporting
Most popular
Growth & Student Recruitment
More hands-on support focused on generating enquiries and developing your marketing.
Marketing strategy
Student recruitment campaigns
Seasonal campaigns
SEO & email marketing
Website optimisation
Social media & content
Google Ads support
Analytics & monthly reporting
Marketing + Agent Support
For schools looking for broader commercial support across direct recruitment and agent relationships.
Everything in Growth, plus:
Agent communication & newsletters
Agent database management
Commission reviews
Offers and pricing
Agent reactivation & new market development
ALPHE / ICEF preparation
Programme development
Commercial consultancy
Website Projects
Need to improve the website without committing to ongoing marketing?
Website upgrades
Landing pages, course pages, conversion improvements, mobile optimisation, SEO and design improvements.
Website redesigns
For schools that need a more significant WordPress redesign or rebuild.
Ongoing website management
Available as a monthly support package to keep your site updated, secure and performing.
One school. One point of contact.
You work directly with me. No account manager. No agency handovers. No explaining the language-school business to a different person every three months. We decide what needs doing, prioritise the work and get it done.
What it's like to work with me
"Their help was particularly useful for SEO — my website and social media perform well and bring me more and more clients."
"Very responsive, attentive, and truly competent on everything related to web and SEO. Someone who really invests in his clients."
"Loïc helped us with digital marketing, website creation and SEO. Our visibility and brand image really improved."
Questions, answered.
Do you only work with English schools?+
No. I work with language schools and international education providers of all kinds — English, French, Spanish and others. My experience is primarily with English-language schools in the UK, but the marketing and commercial principles transfer across the sector.
Can you work with our existing marketing team?+
Yes. I can work alongside an internal marketing person or team, taking ownership of specific areas rather than replacing everyone. Many schools need additional expertise, not a whole new department.
Do we have to commit to a long contract?+
No long lock-ins. Monthly support plans run month-to-month after an initial period. Website projects are quoted individually. We start with what your school actually needs.
Can you help with ALPHE and ICEF events?+
Yes. I can help you prepare for and follow up on agent workshops and industry events — including agent targeting, communication, information packs and post-event relationship management.
Do you build websites on WordPress?+
Yes. I work primarily with WordPress so your school keeps ownership and control of its website — no proprietary platform lock-in.
Can you help with Erasmus+, CLIL and TIC programmes?+
Yes. I have direct experience developing and promoting Erasmus+, CLIL and TIC teacher programmes, including positioning, pricing and marketing to European teacher audiences.
More than a marketing provider.
My experience spans web design, marketing strategy, SEO, paid advertising, social media, email marketing, eCommerce, branding, PR and digital transformation — all within international education and the language-travel sector specifically.
Inside experience. I've worked inside language schools, not just for them.
Agent & event knowledge. ALPHE, ICEF, commission structures, familiarisation trips.
Erasmus+ & teacher programmes. Development and promotion of CLIL, TIC and teacher training.
Full commercial view. Pricing, seasonality, accommodation, capacity and margins.
Systems & workflow. CRM, email, automations and reporting that reduce manual work.
One person, end to end. No handovers, no re-explaining your business.
Let's talk about your school.
Tell me what's currently working, what isn't and where you want the school to be over the next 12 months. I'll take a look at your current marketing and we can identify some of the biggest opportunities. No sales presentation — just a conversation about your school.