You published your accommodation on Airbnb... But the reservations aren't taking off? It's very common.
The majority of ads are underperforming not because of housing... but because of details that can be easily optimised.
👉 Good news: there are quick wins that can make a real difference in just a few hours.
Here are the 10 most effective 👇
1. Your main photo doesn't want to click
Problem: Your ad appears in the results... But nobody clicks.
👉 On Airbnb, the decision is made in seconds, and the photos are the first commitment factor
Quick win: Choose a bright + emotional photo.
Show a strong room (cosy lounge, view, stylish bed, breakfast staged)
Avoid dark or flat photos
💡 Rekito Tip: You can optimize or remake your photos with a pro rendering (even with a well-used iPhone).
2. Your equipment is not complete
Problem: You have equipment... But they're not checked.
👉 Amenities influence visibility and conversion
Quick win: Check each box:
- Fast Wifi
- Working space
- Baby equipment
- Coffee/tea
Washing machine
Isn't it a shame to offer equipment, but not to put it forward in your ad?
Don't hesitate to take advantage of the list to invest in some equipment you didn't think of, often inexpensive.
3. Your ad is updated regularly
Problem: An "inactive" ad goes down in the results.
👉 Airbnb promotes regularly updated ads
Quick win:
Change a photo
Adjust text
Update prices
➡️ Even a small modification can revive visibility.
4. Your title is too generic
Problem: "Central-city apartment" = invisible in the mass.
👉 Title directly influences click rate (CTR) and visibility
Quick win: Add a different element:
"Château view"
"Free parking"
Sun terrace
"5 minutes of ..."
Stay concrete, not vague
Example:
❌ Apartment cozy
✅ Cosy apartment + castle view + parking
5. Your description is not selling
Problem: A description too short or too neutral = no projection.
👉 Detailed ads generate more visibility and reservations
Quick win: use a simple structure
Emotional Intro
Highlights
Practical information
Talk about stay, not just housing
💡 We can help you write an optimized description for SEO and conversion.
6. You don't have enough photos (or badly organized)
Problem : 10 photos or less → lack of confidence
👉 Airbnb recommends 15–20 photos of minimum quality
Quick win:
1 photo per space
Add details (coffee, bathroom, decor, kitchen utensils available, fan or air conditioning, breakfast)
Organize in a logical order
7. Your price is not optimized
Problem: Too expensive → no click .... Too low → bad customers + loss of income
👉 Dynamic pricing is a key driver of performance
Quick win:
Compare 5 similar ads
Adjust according to season / events
Add:
reductions week
Last-minute deals
💡 We can automate this with tools + strategy.
8. Instant Book is not enabled
Problem: You lose "impulsive" reservations.
👉 Airbnb promotes easy-to-book ads
Quick win: Enable Instant Book (with conditions if necessary)
Keep a minimum of control (checked profile, etc.)
9. You answer too slowly
Problem: A slow response time = decrease in ranking + confidence.
👉 Airbnb values reactive hosts
Quick win:
Answer in < 1h ideally
Use automatic responses
💡 We can help you create optimized message templates.
10. Check your ad results regularly: impressions, clicks and booking rates
Problem: You don't know if your ad converts.
👉 Airbnb works in 3 steps: print → click → booking
Quick win: Analyze your views and conversion rates and identify the blocking:
- Many impressions but few clicks → You have to review your title and photos. Your ad responds to a request but does not give envy to the competition.
- Many clicks but few reservations → You have to review your prices and content. Sometimes a drop of some €/£ can make a difference, It is strongly advised to adopt dynamic prices in this particular case.
The majority of Airbnb ads sub-perform for a simple reason: they are not optimized in marketing. And yet, some adjustments can increase your visibility, improve your booking rate and maximize your revenue.
You want to go further?
At Rekito, owners are helped to optimize their Airbnb adverts, increase their traffic and conversion rates, and implement a real cost-effective strategy.
👉 Free audit possible (fast and without commitment)
