Logo & visual identity · Edinburgh & UK
A brand identity people remember.
I create distinctive logos and practical visual identities for small businesses that want to look professional, build trust and stand out for the right reasons.
Logo design packages from £450.
Aa
Colour · Type · Voice
Built to work
Online and in print.
Original concepts
Useful file formats
Full ownership
Direct work with Loïc
Made to feel like your business, not everybody else’s.
A strong identity is more than a logo. It is a visual system that makes your website, social content and printed materials feel connected and credible.
Recognition. Trust. Consistency.
Your identity should make every part of your business feel connected.
01
Be recognised
Distinctive visual cues make it easier for customers to remember and return to your business.
02
Build confidence
Professional, consistent design signals care and makes a young or growing business feel established.
03
Stay consistent
Simple guidelines make it easier to create new materials without losing the look and feel of your brand.
Everything your visual identity needs to show up clearly.
Logo design
An original, versatile logo designed to work clearly at every size — from a social profile to shop signage.
Creative direction
A focused visual direction that reflects your personality, audience and ambitions before design work begins.
Colour & typography
A considered palette and type system that make every customer touchpoint feel recognisably yours.
Brand guidelines
A practical guide showing how to use your logo, colours and fonts consistently without second-guessing.
Print materials
Business cards, flyers, brochures, menus and posters that carry your identity into the real world.
Digital templates
Ready-to-use social media and presentation templates that help you stay consistent after launch.
A clear process from first idea to final files.
You work directly with me throughout. Every stage has a purpose, and you will always know what happens next.
01
Discovery
We talk through your business, audience, personality, competitors and where the identity needs to work.
02
Creative direction
I translate the brief into a focused moodboard and visual territory before developing concepts.
03
Concept & refinement
You review the strongest routes, share feedback and we refine the chosen direction together.
04
Handover
You receive an organised suite of files and clear guidance so the identity is easy to use.
Choose the level of identity your business needs.
Transparent packages, practical deliverables and full ownership when the project is complete.
Logo Essentials
A professional foundation for a new business
60-minute discovery session
Two initial creative directions
Two rounds of refinements
Primary and secondary logo variations
Colour, black and white versions
Print and digital file formats
Most popular
Visual Identity
A complete, consistent visual system
Everything in Logo Essentials
Colour palette and typography system
Supporting graphic elements
Social profile and cover assets
Concise brand guidelines
Three rounds of refinements
Brand Launch
Identity plus the tools to launch with confidence
Everything in Visual Identity
Expanded brand guidelines
Business card design
Three editable social templates
One launch flyer or digital brochure
Priority creative support
Need something more tailored?
Packaging, signage, menus, larger publications and ongoing design support can be quoted separately.
FAQ
Before we start your identity.
Will my logo be original?+
Yes. Every identity is developed from your brief and created specifically for your business. I do not use pre-made logo templates or copy existing brands.
How many concepts and revisions are included?+
Logo Essentials includes two initial creative directions and two refinement rounds. Visual Identity and Brand Launch include a broader system and three refinement rounds.
How long does a project take?+
A focused logo project usually takes 2–3 weeks. A full visual identity generally takes 3–5 weeks, depending on the scope and how quickly feedback is shared.
Which files will I receive?+
You receive organised files for print and digital use, including vector formats, transparent PNGs and practical variations for light and dark backgrounds.
Will I own the final identity?+
Yes. Once the final invoice is paid, the approved identity and final supplied assets are yours to use across your business.
Can you refresh an existing logo?+
Absolutely. I can evolve an existing identity without losing the recognition you have already built, or advise when a more substantial rethink would be worthwhile.
Can you arrange printing?+
I can prepare professional print-ready artwork and help you choose specifications or liaise with a printer. Printing costs are quoted separately.
Ready for an identity that feels like you?
Tell me about your business, what you need and where your new identity needs to work. I’ll get back to you within 24 hours.