A little bit about me.
I came to Scotland to learn English. I stayed and built brands people remember.
Hi, I'm Loïc. I studied marketing and design in Paris, worked on national projects in France, then moved to Edinburgh in April 2014 with a suitcase and very shaky English. Ten years later, I've led marketing for language schools and one of Edinburgh's most-loved visitor experiences.
Rēkito is what happens when all of that goes to work for small businesses.
Loïc Montreuil
Founder, Rēkito Digital
Edinburgh
April 2014
Edinburgh, a new language and a new chapter.
I moved to Edinburgh in April 2014 and found my first home in Bruntsfield, sharing a flat with Australians, Scots, French and Spanish flatmates.
My English improved quickly because I had no choice but to use it every day at home, at work and everywhere in between. It was also my first real experience of living in such an international environment, and I loved it.
Soon after, I joined inlingua Edinburgh, where I spent the next eight years working in marketing and helping people from all over the world come to Edinburgh to learn English.
It taught me something I still use every day in my work: good communication doesn’t need to be complicated. It needs to be clear, relevant and easy to understand.
The road here
Twenty years, two countries, one obsession: making businesses easy to find and easy to choose.
2007 — 2011 · France
Studying communication, marketing & web design
A technical degree in communication and webdesign in Cergy, then communication and media studies in Paris. Strategy and design have never been separate conversations for me since.
2010 — 2012 · Carphone Warehouse (The Phone House), Paris
From Communications Officer to Digital Project Manager
Sales animation and internal communications for 474 stores, then the digital department: mobile app, website and the French online shop, with a €83k budget and five nationwide projects. Achievement: €45k monthly profit through affiliates, cross-selling and AdSense.
Feb 2013 — Jan 2014 · IPERIA l'Institut, Alençon
Digital Project Manager, national-scale projects
I built the digital marketing strategy, repositioned the brand and was chosen to develop the national marketing strategy for net-particulier.fr, a government portal built with the French Ministry of Social Affairs and Health.
April 2014 · Edinburgh
I moved to Scotland to learn English
Language student first, then Digital Marketing Manager at Velocity Digital, working on clients like Skyscanner, Mercat Tours, Lifehouse Spa & Hotel and Cheeky Chompers.
Apr 2014 — Jul 2022 · inlingua Edinburgh (8 years)
Marketing Manager, then Head of Marketing & Communications
The role where everything I'd learned finally came together: brand, website, campaigns, print, social, agent network, a £55k budget and a team of four. 184k website sessions and 1,440 online bookings a year, 41k Facebook fans, 7k Instagram followers in 7 months, +23% turnover and evening course bookings up 300% in two years.
Jun 2022 — Jun 2024 · Alba English School
Head of Marketing
Growth, brand and sales strategy for an independent Edinburgh school: +61% turnover in 8 months, 470k website sessions and an agent database of 3,361 contacts.
May 2022 — Mar 2026 · The Chocolatarium
Marketing Manager
Strategy, Google and Meta Ads, SEO, ecommerce, PR and design for Edinburgh's chocolate experience: visitors +21.2% (2023) then +9.1% (2024), gross revenue +29.8% then +19.2%, direct bookings +43%, 144k sessions and 13k online bookings, and back-to-back UK awards.
Since Jan 2026 · Rēkito Digital
Founder & Marketing Consultant
Websites, SEO and digital marketing for small businesses in Edinburgh and beyond. The same work I did in-house, now on your side of the table.
Head of Marketing
Alba English School
Marketing Manager
The Chocolatarium
Founder
Rēkito Digital
Eight years at inlingua Edinburgh
The job that used every skill I had.
inlingua let me build a strong identity from the inside out — website, brochures, campaigns, social, agent network, events. And the purpose behind it was personal: helping students do what I had done, learn English, discover Scottish culture and start a new chapter of their life.
When you've sat on both sides — the nervous new arrival and the marketer — you write very different copy.
184k website sessions and 1,440 online bookings in 12 months
41k Facebook fans in a year, 7k Instagram followers in 7 months
Evening course bookings up 300% in two years
What I stand for
Brands are built by people, and people should feel welcome.
One of the campaigns I'm proudest of wasn't a sales campaign at all. At inlingua Edinburgh, our team came together to show LGBTQ+ students and staff that the school was a place where they could be completely themselves.
As a gay man who arrived in a country where I knew nobody, that mattered to me more than any conversion rate. It's still how I work: inclusive language, honest messaging, and brands that treat their audience like human beings.
Clear, inclusive language over clever jargon
Honest marketing — no promises your business can't keep
Work built with your team, not over their heads
The inlingua Edinburgh team, together for Pride.
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Off the clock
Husband, dad, vinyl collector, terrible at sitting still.
I'm married to a lovely husband and we've shared the last 15 years. Together, we are parents to an 8-year-old who currently knows more about dinosaurs than I do about SEO.
Outside work, you'll find me at the gym, cycling, cooking food from just about anywhere, listening to electronic and Latin music, or adding another alternative artist to my vinyl collection.
For the last eight years, we've split our life between Edinburgh and the Canary Islands. Two places, two rhythms and a lot of thinking time on planes.
How I work now
I created Rēkito to give small businesses the marketing big brands take for granted.
Eleven years in-house taught me what actually moves the numbers: a better website, more enquiries, stronger visibility on Google, a clearer story. No unnecessary complexity, no generic marketing plans — just one experienced person working directly with you.
Listen first
Every project starts with your business, your customers and what success actually looks like for you.
Focus on impact
I pick the changes that move the needle fastest — website, SEO, or simply saying what you do more clearly.
Build for the long term
Websites and strategies that are easy to manage, easy to update and still working for you in three years.